Promoting your company’s replicated website is not a wise thing to do. Why? Because most company replicated websites are not designed to capture a person’s attention and they don't position you as a leader. Most replicated websites are only there for a person to feel good about having a website.
For example, I remember when I use to sell pre-paid products. Now, I had a company website but I didn’t have any control over what was placed on my website. To top it all off, the website promoted the company, not me. This is probably why I really didn’t make any sales on my website. So, I was paying $14.99/month for a replicated website that wasn't making any sales. That made no sense!
Like I stated on one of the previous lessons, your goal is to create You, Inc. That means that you have to create your own website where people can opt into you, not the product. Remember, people don't care about your products, and people don’t join the companies. They join YOU. That means, you have to take every opportunity you can to position yourself as a leader.
Think about this…
For example, I remember when I use to sell pre-paid products. Now, I had a company website but I didn’t have any control over what was placed on my website. To top it all off, the website promoted the company, not me. This is probably why I really didn’t make any sales on my website. So, I was paying $14.99/month for a replicated website that wasn't making any sales. That made no sense!
Like I stated on one of the previous lessons, your goal is to create You, Inc. That means that you have to create your own website where people can opt into you, not the product. Remember, people don't care about your products, and people don’t join the companies. They join YOU. That means, you have to take every opportunity you can to position yourself as a leader.
Think about this…
“Your Business Is Marketing!”
That means that your business is not your product or your service, your business is marketing. That means, if you want to be a dominate player in your industry (marketing), then you have to get good at marketing. So what are you marketing? YOU!
Let me repeat that: So what are you marketing? YOU!
Really good network marketers understand this concept. That’s one reason why if you go to their websites, they talk about themselves and the business they created, not some company they are representing for the moment.
Understand this, when you promote your company’s replicated website you are trying to sell someone from the very beginning. You haven’t given them any value, and more than likely, they don’t trust you either. I mean, would you do business with someone that you don’t know or trust? Probably not.
So, going back to the fact that you have to create your own web page. Now, don’t let this scare you because there are a lot of companies out there that have premade templates for you so you don’t have to know anything about html editing. As a matter of fact, when I got started I didn’t know anything about that stuff either. But I got better over time. The MLM Traffic Formula actually goes into great detail about this topic.
I have said this before, and I will say this again. Your main focus right now should be to create your own capture page where someone can opt into you. This way you control the lead funnel and you can build the trust you need to with your prospects before you try and sell to them or recruit them. But, if you send them to a company replicated website, you lost them.
"But there is another issue with sending people to replicated websites. This is actually more serious than the first issue!"
When you send someone to a replicated website they see the company's name in the address bar. Most people, will simply knock off the end of the website url, which is the part that actually identifies YOU and they will be routed directly to the main company site. At that point, they will enter their information in as a lead and someone else will get the sale or the recruit.
I'm telling you this happens every day. (There are other tools we talk about in the Basic MVP Training Center that assist with this problem though.
I can say the best guide that I have seen and used was the MLM Traffic Formula. This course goes over everything a network marketer needs to know to be successful on the internet. It is a complete training guide off of the Magnetic Sponsoring book that I have been talking about thus far.
I can say the best guide that I have seen and used was the MLM Traffic Formula. This course goes over everything a network marketer needs to know to be successful on the internet. It is a complete training guide off of the Magnetic Sponsoring book that I have been talking about thus far.
I can say that my business would not be where it is today if it weren’t for the MLM Traffic Formula. I learned about MLM tools and techniques that I never knew existed. To make things even better, I was able to listen to the audio CD’s over-and-over until I understood them. I was then able to watch the videos on setting up a Google Adwords campaign and search engine optimization. These tools helped me to set up my first campaign and I have been running hard ever since.
Lesson 7-This is the final lesson of the Network Marketing Mini Series. I feel like I have saved the best for last so get ready...
